The June 2025 Google Core Algorithm Update: What You Need to Know

On June 30, 2025, Google launched its June core algorithm update, the second major algorithm change this year, with a global rollout that took up to three weeks1. Now that the rollout is complete and the update has spread across rankings and visibility, site owners are reporting significant fluctuations. Some are seeing dramatic drops, while others report recovery and gains over the past couple of weeks2.

This June 2025 Google core algorithm update emphasizes topical authority, E‑E‑A‑T (Experience, Expertise, Authoritativeness, and Trust), and prepares for the wider spread of AI-driven features, like AI Overviews3. Early indicators show heightened volatility across all industries, with news, health, finance, and shopping sectors being especially affected.

What This Update Brings?

This June 2025 Google core algorithm update emphasizes topical authority, E‑E‑A‑T (Experience, Expertise, Authoritativeness, and Trust), and prepares for the wider spread of AI-driven features, like AI Overviews3. Early indicators show heightened volatility across all industries, with news, health, finance, and shopping sectors being especially affected.

For example, results in the kratom industry are changing dramatically, with many ecommerce brands once again surfacing on page one of the search engine results pages (SERPs). Since the last Google core algorithm update, top pages have been dominated by authoritative informational sites, like the National Institutes of Health (NIH), Mayo Clinic, and more.